Wednesday, December 3, 2014

BA8402 INTERNATIONAL BUSINESS MANAGEMENT mba-syllabus-subject-notes-pevious-year-questions-papers-bank

BA8402 INTERNATIONAL BUSINESS MANAGEMENT mba-syllabus-subject-notes-pevious-year-questions-papers-bank

COURSE OBJECTIVE:
To familarise the students to the basic concepts of international business management

COURSE OUTCOMES:
Students would be familiar with global business environment, global strategic management
practices and get acquainted with functional domain practices. They would be familiar with conflicts
situations and ethical issues in global business.

UNIT I INTRODUCTION 6
International Business –Definition – Internationalizing business-Advantages –factors causing
globalization of business- international business environment – country attractiveness –Political,
economic and cultural environment – Protection Vs liberalization of global business environment.

UNIT II INTERNATIONAL TRADE AND INVESTMENT 11
Promotion of global business – the role of GATT/WTO – multilateral trade negotiation and
agreements – VIII & IX, round discussions and agreements – Challenges for global business –
global trade and investment – theories of international trade and theories of international
investment – Need for global competitiveness – Regional trade block – Types – Advantages and
disadvantages – RTBs across the globe – brief history.

UNIT III INTERNATIONAL STRATEGIC MANAGEMENT 11
Strategic compulsions-Standardization Vs Differentiation – Strategic options – Global portfolio
management- global entry strategy – different forms of international business – advantages -
organizational issues of international business – organizational structures – controlling of
international business – approaches to control – performance of global business- performance
evaluation system.

UNIT IV PRODUCTION, MARKETING, FINANCIAL AND HUMAN RESOURCE
MANAGEMENT OF GLOBAL BUSINESS 11
Global production –Location –scale of operations- cost of production – Make or Buy decisions –
global supply chain issues – Quality considerations- Globalization of markets, marketing strategy –
Challenges in product development , pricing, production and channel management- Investment
decisions – economic- Political risk – sources of fund- exchange –rate risk and management –
strategic orientation – selection of expatriate managers- Training and development –
compensation.

UNIT V CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL BUSINESS
MANAGEMENT 6
Disadvantages of international business – Conflict in international business- Sources and types of
conflict – Conflict resolutions – Negotiation – the role of international agencies –Ethical issues in
international business – Ethical decision-making.

TEXTBOOKS
1. Charles W.I. Hill and Arun Kumar Jain, International Business, 6th edition, Tata Mc Graw
Hill, New Delhi, 2010.
2. John D. Daniels and Lee H. Radebaugh, International Business, Pearson Education
Asia, New Delhi, 2000.
3. K. Aswathappa, International Business, 5th Edition, Tata Mc Graw Hill, New Delhi, 2012.
4. Michael R. Czinkota, Ilkka A. Ronkainen and Michael H. Moffet, International Business,7th Edition, Cengage Learning, New Delhi, 2010.

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