BA8108 WRITTEN COMMUNICATION mba-syllabus-subject-notes-pevious-year-questions-papers-bank
COURSE OBJECTIVES:
To familiarize learners with the mechanics of writing.
To enable learners to write in English precisely and effectively.
COURSE OUTCOMES:
Learners should be able to
i) get into the habit of writing regularly,
ii) express themselves in different genres of writing from creative to critical to factual
writing,
iii) take part in print and online media communication,
iv) read quite widely to acquire a style of writing, and
v) identify their areas of strengths and weaknesses in writing.
UNIT I PERSONAL COMMUNICATION 9
Journal writing, mails/emails, SMS, greeting cards, situation based – accepting/declining
invitations, congratulating, consoling, conveying information.
UNIT II SOCIAL COMMUNICATION 9
Blogs, Reviews (films, books), posting comments, tweets, cross-cultural communication, gender
sensitivity in communication.
UNIT III WORK PLACE COMMUNICATION 9
e-mails, minutes, reports of different kinds – annual report, status report, survey report, proposals,
memorandums, presentations, interviews, profile of institutions, speeches, responding to
enquiries, complaints, resumes, applications, summarizing, strategies for writing.
UNIT I V RESEARCH WRITING 9
Articles for publication (Journals), developing questionnaire, writing abstract, dissertation, qualities
of research writing, data (charts, tables) analysis, documentation.
UNIT V WRITING FOR MEDIA AND CREATIVE WRITING 9
Features for publication (Newspapers, magazines, newsletters, notice-board), case studies, short
stories, travelogues, writing for children, translation, techniques of writing
TEXT BOOKS
1. Raymond V Lesikar, John D Pettit, and Mary E Flatly. 2009. Lesikar’s Basic
BusinessCommunication. 11th ed. Tata McGraw-Hill, New Delhi.
2. Sharan J Gerson, and Steven M Gerson. 2008. Technical Writing: Process and Product.
Pearson Education, New Delhi.
REFERENCE:
1. E. H. McGrath, S.J. 2012. Basic Managerial Skills for All. 9th ed. Prentice-Hall of India, New
Delhi
Management books
Robin sharma - The greatness guide
Steven Covey - 7 Habits of Effective people
Arindham Chaudhuri - Count your chickens before they hatch
Ramadurai - TCS Story
Blogs : Seth Godwin, Guy Kawasaki, Kiruba Shankar
Review: Harvard Business review
Reports: Deloitte, Netsis
Magazines: Bloomberg Businessweek, Economist
COURSE OBJECTIVES:
To familiarize learners with the mechanics of writing.
To enable learners to write in English precisely and effectively.
COURSE OUTCOMES:
Learners should be able to
i) get into the habit of writing regularly,
ii) express themselves in different genres of writing from creative to critical to factual
writing,
iii) take part in print and online media communication,
iv) read quite widely to acquire a style of writing, and
v) identify their areas of strengths and weaknesses in writing.
UNIT I PERSONAL COMMUNICATION 9
Journal writing, mails/emails, SMS, greeting cards, situation based – accepting/declining
invitations, congratulating, consoling, conveying information.
UNIT II SOCIAL COMMUNICATION 9
Blogs, Reviews (films, books), posting comments, tweets, cross-cultural communication, gender
sensitivity in communication.
UNIT III WORK PLACE COMMUNICATION 9
e-mails, minutes, reports of different kinds – annual report, status report, survey report, proposals,
memorandums, presentations, interviews, profile of institutions, speeches, responding to
enquiries, complaints, resumes, applications, summarizing, strategies for writing.
UNIT I V RESEARCH WRITING 9
Articles for publication (Journals), developing questionnaire, writing abstract, dissertation, qualities
of research writing, data (charts, tables) analysis, documentation.
UNIT V WRITING FOR MEDIA AND CREATIVE WRITING 9
Features for publication (Newspapers, magazines, newsletters, notice-board), case studies, short
stories, travelogues, writing for children, translation, techniques of writing
TEXT BOOKS
1. Raymond V Lesikar, John D Pettit, and Mary E Flatly. 2009. Lesikar’s Basic
BusinessCommunication. 11th ed. Tata McGraw-Hill, New Delhi.
2. Sharan J Gerson, and Steven M Gerson. 2008. Technical Writing: Process and Product.
Pearson Education, New Delhi.
REFERENCE:
1. E. H. McGrath, S.J. 2012. Basic Managerial Skills for All. 9th ed. Prentice-Hall of India, New
Delhi
Management books
Robin sharma - The greatness guide
Steven Covey - 7 Habits of Effective people
Arindham Chaudhuri - Count your chickens before they hatch
Ramadurai - TCS Story
Blogs : Seth Godwin, Guy Kawasaki, Kiruba Shankar
Review: Harvard Business review
Reports: Deloitte, Netsis
Magazines: Bloomberg Businessweek, Economist
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